After we conducted our online survey we got a good idea of what are target audience would be. 90% of females answered romance as a preferred genre and they were the most enthusiastic responders to the idea of our pitch. The age group was also made clear too with the most response coming from females, who were roughly 15 to 30. This information will be very useful to us as it will give us a clear idea of who we should be advertising to and a better insight to the kind of already established material we should be researching.
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